Goldfarb Consultants' Ford research reports, 1974-1988.

  1. Resources
  2. View Resource

ArchivalResource

Goldfarb Consultants' Ford research reports, 1974-1988.

http://www.worldcat.org/oclc/50945747

Research reports prepared by Goldfarb Consultants for J. Walter Thompson Company that evaluate advertising and advertising concepts for various Ford cars, vans, 4x4s, and pickup trucks. The Ford Division of Ford Motor Company has been a JWT client since December 1943. Each report includes a summary, quotations from consumers who participated in focus groups, statistics, print advertisements under evaluation, and the study questionnaire. Reports are grouped by vehicle type (full size vans, car misc.) or model (Escort, Pinto). Some of the reports cover demographic groups in the United States, including youth, women, Hispanic, and region. Also includes documents related to Ford advertising. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History. (02-126).

320 items (3.6 linear ft.)

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 7634147

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 6 Entities related to this resource.

Ford motor company

http://n2t.net/ark:/99166/w6r53djn (corporateBody)

When Ford Motor Company was founded in 1903, Alexander Y. Malcolmson was elected the Company's first treasurer, but his assistant James Couzens actually managed financial functions. People holding the position of Ford Motor Company treasurer from 1903 to 1955 included Alexander Y. Malcolmson, 1903-1906; James J. Couzens, 1906-1915; Frank L. Klingensmith, 1915-1921; Edsel B Ford, 1921-1943; B. J. Craig, 1943-1946; and L. E. Briggs, 1946-1955. In 1903, the business office was in a small building o...

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)

Goldfarb Consultants

http://n2t.net/ark:/99166/w6xm35pk (corporateBody)

J. Walter Thompson company

http://n2t.net/ark:/99166/w6w70fpn (corporateBody)

Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...

J. Walter Thompson Company. Detroit Office.

http://n2t.net/ark:/99166/w65b4sq8 (corporateBody)

The J. Walter Thompson Company (JWT) was founded in New York, N.Y., in 1864, and is one of the world's largest advertising agencies. From the description of Goldfarb Consultants' Ford research reports, 1974-1988. (Duke University Library). WorldCat record id: 50945747 ...

J. Walter Thompson Company. Detriot Office.

http://n2t.net/ark:/99166/w6f23prt (corporateBody)